Mariah Carey: Applying Synesthesia in Marketing Strategy
How did Mariah Carey apply synesthesia in her marketing strategy?
When Mariah Carey paired her new perfume with the looks and sweetness of lollipops, it was an application of the principles of synesthesia.
Answer:
Mariah Carey applied synesthesia in her marketing strategy by pairing her new perfume with the looks and sweetness of lollipops. This approach aimed to create a multisensory experience for consumers, triggering not only the olfactory sense but also visual and gustatory elements associated with lollipops.
Synesthesia refers to the blending or association of different sensory experiences or perceptions. Mariah Carey's decision to connect her perfume with the sensory characteristics of lollipops suggests a deliberate effort to evoke multiple sensory responses in consumers.
By leveraging synesthesia in her marketing strategy, Mariah Carey aimed to enhance the impact and memorability of her perfume by triggering multiple sensory cues simultaneously. This unique and memorable approach sought to create a strong connection between the perfume and the sensory experiences associated with lollipops, thereby engaging consumers on multiple levels.
Overall, the application of synesthesia in marketing, as exemplified by Mariah Carey's strategy, demonstrates the power of leveraging different sensory channels to create a compelling and immersive brand experience for consumers.