According to Nielsen marketing research, consumers spend more time on social networking sites than e-mail

Social Networking Sites vs E-mail

Social Networking Sites

In today's digital age, social networking sites have become an integral part of people's daily lives. These platforms offer a way for individuals to connect, communicate, and share information with others from around the world. According to Nielsen marketing research, consumers spend more time on social networking sites than on email. This demonstrates the growing popularity and influence of social media in our society.

Growth in Usage

The increase in usage of social media sites is evident in the data provided by Nielsen. In July 2012 alone, internet users dedicated a total of 121 billion minutes on social networking sites, compared to 66 billion minutes in July 2011. This shows a near 99 percent increase in the amount of time spent on these platforms year over year. The significant growth in usage highlights the importance of social media in today's digital landscape.

User Participation

According to the Pew Research Center, 73 percent of adults participate in social networking online. This means that a large majority of adults are actively engaging with social media platforms on a regular basis. Many users check their social media accounts daily, indicating the high level of user engagement with these platforms.

Teen Engagement

While teens may have varying preferences for specific social media platforms, the overall trend shows a clear preference for frequent engagement with social media. In fact, 62 percent of teens utilize social media on a daily basis. This trend among teenagers underscores the growing influence and importance of social networking sites in younger demographics.

Impact on News Consumption

The increasing popularity of social networking sites has also had an impact on traditional forms of news consumption. Many young people now prefer to get their news from online sources like social media, rather than from newspapers or broadcast media. This shift in news consumption behavior reflects the changing media landscape and the central role that social media plays in shaping public opinion and information dissemination.

In conclusion, the data from Nielsen marketing research underscores the significant amount of time consumers spend on social networking sites compared to email. The growing use of social media platforms highlights the importance of these digital channels in our daily lives and the ways in which they shape our interactions and information consumption habits.