Business Collaboration with Nonprofit Organization in Cause-Related Marketing

Business Firm Collaborating with Nonprofit Organization for Public Relations Training

A business firm is collaborating with a nonprofit organization in an initiative to provide public relations training to working professionals throughout a country. Twenty percent of the fee that the working professionals would pay is given to the nonprofit organization. The money is then used by the nonprofit organization to fund the training program.

Illustration of Cause-Related Marketing

The scenario that is being illustrated above is the cause related marketing because they are working hand in hand, in cooperation, in order to obtain the goals that both organizations wanted to achieve. Even though they are different, whether they are non profit or profitable organizations, this would still suffice each other in order to achieve the benefits that both parties wants.

Question:

What does the scenario of a business firm collaborating with a nonprofit organization for public relations training illustrate?

Answer:

The correct answer is: Cause-Related Marketing.

Explanation:

Cause-Related Marketing is a strategy by which a for-profit organization comes together with a non-profit organization to achieve goals that will be beneficial for both parties. While the company increases its reputation and develops good public relations, the charity has a great opportunity to increase funds for the sustainability of its projects.