How to Tailor Your Google Search Campaign to Promote Sales Events

What are two ways Google Search campaigns can be tailored to promote a company's sales event?

a. By setting campaign start/end dates.
b. By targeting specific device operating systems.
c. By adding coupon alerts to people nearby the store.
d. By creating a new ad group for the sale.
e. By choosing "leads" as the campaign goal.

Answer:

D) By creating a new ad group for the sale.
A) By setting campaign start/end dates.

Swee Yin's fashion-apparel department store runs a popular biannual sale on men's hats, with large discounts and surprise bonus items. To tailor her Google Search campaign and highlight this sale, Swee Yin can utilize two key strategies.

Setting Campaign Start/End Dates:

One way to tailor a Google Search campaign for the sales event is by setting specific start and end dates for the campaign. Swee Yin can align these dates with the duration of the men's hat sale event to ensure her ads are running during this promotional period.

Creating a New Ad Group for the Sale:

Another effective strategy is to create a new ad group dedicated to promoting the men's hat sale. By doing this, Swee Yin can craft customized ads specifically tailored to this event and target them towards the relevant audience. This targeted approach increases the chances of reaching potential customers interested in the sale.

By combining these two tactics, Swee Yin can effectively tailor her Google Search campaign to promote her company's sales event and maximize its visibility to potential customers. These strategies allow for precise targeting and timing, ensuring that the campaign aligns seamlessly with the sales event.