Laurette is writing a persuasive message directed to her business's customers.

Answer: Based on emotional appeals

Explanation: According to the given question, the message Laurette is writing to her customers should be based on emotional appeals in order to be successful. Emotional appeals refer to the use of emotions in developing the foundation for an emotional argument and eliciting a specific reaction from the audience. By incorporating emotional appeals, Laurette can create a persuasive message that resonates with her customers on a deeper level, leading to a greater likelihood of success.

Emotional appeals involve tapping into the feelings, desires, and values of the audience to create a connection and inspire action. This type of messaging is effective in influencing decision-making and driving customer engagement. By appealing to the emotions of her customers, Laurette can build trust, loyalty, and a sense of connection with her audience.

In conclusion, for Laurette's persuasive message to be successful, it should be based on emotional appeals that evoke a strong emotional response from her customers. By understanding and leveraging the power of emotions in communication, Laurette can effectively reach and persuade her target audience.

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