Market-Oriented Approach vs. Sales-Oriented Approach: Who Has the Competitive Edge?

Which approach, market-oriented or sales-oriented, gives a competitive edge in today's market?

Considering the approaches of ABC Apparel and XYZ Apparel, who do you think has a competitive edge?

Answer:

ABC Apparel's market-oriented approach likely gives it a competitive edge in the current market.

Select one: a. neither b. both c. XYZ Apparel d. ABC Apparel, Final answer: ABC Apparel.

In the business scenario described, ABC Apparel, with its market-oriented approach, is likely to have a competitive edge in today's market. Here's why:

A market-oriented approach focuses on understanding the needs and wants of the customer and aligning products or services to meet those needs. In today's highly competitive market, consumers have more choices and access to information than ever before. Therefore, being successful involves prioritizing the needs and wants of the customer, which is what a market-oriented approach does.

On the other hand, XYZ Apparel's sales-oriented approach might not be as effective as it primarily focuses on selling products without considering customer needs to the same extent.

ABC Apparel's market-oriented approach enables them to better serve their customers, anticipate market trends, and stay ahead of the competition. This customer-centric approach is crucial in today's market where consumer preferences are constantly evolving.