Maximizing Growth: Under Armour's Strategy for Women's Market
Targeting Women Athletes
Creating Women-Specific Products
Under Armour needs to design products that meet the needs of women athletes. This includes creating products that fit women's bodies, are comfortable, and offer the necessary support for optimal performance.Strategic Product Placement
Under Armour should ensure their products are available in stores frequented by women. This involves placing products in department stores, specialty sporting goods shops, and online retailers.By implementing these strategies, Under Armour can successfully acquire new customers in the women's athletic apparel market and increase their market share.