Maximizing Your Scuba-Diving Business with Display Campaign

Explanation: Influence consideration is a marketing objective that is targeted toward a group of potential customers who are already aware of your product but are still unsure whether your product is better than your competitor's. They are weighing their options.

Targeting the Right Audience

In the case of Frank's scuba-diving business, he wants to engage with users who are actively researching scuba-diving lessons. These users already have an interest in the product, so it's crucial for Frank to create a Display campaign that stands out and offers more value compared to his competitors.

Creating Compelling Campaigns

To attract the attention of users researching scuba-diving lessons, Frank can consider showcasing the unique selling points of his business, offering previews of what the lessons would look like, or providing a money-back guarantee to instill trust and confidence in potential customers.

Driving Conversions

By influencing consideration through his Display campaign, Frank can drive conversions by convincing users to choose his scuba-diving lessons over competitors. This marketing objective aims to guide potential customers through the decision-making process and ultimately lead to them taking action, such as signing up for lessons or purchasing equipment.