Peggy's Google Ads Campaign Decision

What Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

1. Search 2. Video 3. Shopping 4. Display

Answer:

Search

Peggy owns a house cleaning service and has built a booking website to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. In this case, Peggy should use the Google Ads Search campaign to ensure that potential customers consider her services and take action by booking house cleanings.

Google Ads Search campaigns are designed to show ads to users who are actively searching for specific products or services on Google. By using this campaign type, Peggy can target keywords related to house cleaning services and her business to reach potential customers when they're looking for similar services online. Her ads will appear alongside other search results when users enter relevant queries on Google, increasing the visibility of her business.

Since Peggy's goal is to reach people who are already interested in services like hers, the Search campaign is the most effective option. By targeting users who are actively searching for house cleaning services, Peggy can increase the chances of these potential customers considering her services and booking house cleanings through her website.