Why Phrase Match is the Key to Success for Jamie's Overstocked Blue Saucepans
How does phrase match help Jamie in selling her overstocked blue saucepans?
What are two ways phrase match makes Jamie's work easier?
Two ways phrase match makes Jamie's work easier:
Phrase match helps Jamie to reach potential customers who are looking for overstocked blue saucepans.
Phrase match makes Jamie's work easier by enabling her to reach potential customers who are specifically searching for her overstocked blue saucepans.
Phrase match in keyword advertising helps Jamie in two main ways. First, it will optimize her ads by making sure they will only appear in searches that include her exact phrase or close variations of it, ensuring her product reaches the most relevant audience. This can make her work easier because it targets those individuals who are most likely to be interested in buying her blue saucepans. Second, phrase match can reduce irrelevant traffic to Jamie’s website. By avoiding showing her ads to those who aren’t specifically searching for blue saucepans, she saves on costs that would have been spent on clicks from people unlikely to make a purchase.
Final answer:Phrase match optimizes ads by specifically targeting those searching for the precise product, in this case, blue saucepans. Additionally, it reduces irrelevant traffic to the seller's website, saving cost on unproductive clicks.