Google Ads Campaign Types

If you're currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

a. Search Network
b. Search Network with Display opt-in
c. Universal App
d. Display Network

Answer:

a) Search Network

When you are currently running text, display, and video ads and want to have more control over your spending on ads that appear when someone searches on Google, the additional campaign type you would choose is the Search Network.

The Search Network is a tool provided by Google where advertisements appear when a search is executed on the website or apps. The ads appear based on the keywords present in the search titles. This allows you to specifically target users who are actively searching for your products or services on Google.

Choosing Search Network with Display opt-in or Universal App would not be the right options in this scenario. The Display Network is already being utilized for display ads, and Universal App campaigns are designed for promoting mobile apps, which may not be relevant to your current campaign objectives.

Therefore, the correct choice to more specifically control spending on ads that appear on Google search results is the Search Network campaign type.