How do Nielsen meters collect viewership data in the home?

What devices can Nielsen meters be connected to in the home?

a. Television sets
b. Computers
c. Mobile devices

Answer:

Nielsen meters can be connected to television sets, computers, and mobile devices in the home to collect viewership data.

Explanation: Nielsen meters are sophisticated devices used to track viewership data in the home. These meters can be connected to various media devices such as television sets, computers, and mobile devices. By being connected to different devices, Nielsen meters can accurately capture data on what shows or channels people are watching, providing valuable insights into media consumption habits.

Television sets are one of the primary devices that Nielsen meters can be connected to. They collect data on which channels are being watched, how long viewers are tuning into each program, and more. Computers are another important device that Nielsen meters can connect to, allowing for monitoring of online streaming services, video content, and web browsing activities. Additionally, mobile devices such as smartphones and tablets are also compatible with Nielsen meters, providing data on how viewers engage with content on-the-go.

Overall, by connecting Nielsen meters to a variety of media devices in the home, Nielsen can gather comprehensive viewership data to analyze viewing trends, audience demographics, and the effectiveness of advertising campaigns across different platforms.