What is search engine optimization (SEO)?
Search Engine Optimization (SEO)
Search engine optimization (SEO) is a technique to increase a webpage's visibility, thereby improving its rankings and driving more traffic. It involves technical and creative aspects, such as tweaking site codes and content to include relevant keywords, and encouraging credible sites to link to your page.
Explanation
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a webpage to users of a web search engine. SEO refers to both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects of SEO, from the words on your page to the way other sites link to you on the web.
For example, a site's coding might need to be adjusted so that search engines can index it more easily. Your site's content might need to be tweaked to include relevant keywords and phrases that people are likely to use when searching for the types of products or services your site offers. Effective SEO also involves ongoing efforts to encourage other websites to link to yours, which can enhance your site's importance and credibility in the eyes of search engines.
What are the technical and creative aspects of search engine optimization (SEO)? The technical aspects of SEO include tweaking site codes to make them more search engine-friendly. This involves improving website speed, mobile-friendliness, and ensuring proper indexing by search engines. On the other hand, creative aspects involve creating high-quality content with relevant keywords, optimizing meta tags, and encouraging backlinks from reputable sites.