Roofing Contracting Company with Decades of Satisfied Customers

Is the example Ethos, Pathos, or Logos?

This example is Ethos. Why?

Answer:

This example is Ethos because it establishes credibility by showcasing the company's 100 years in business, qualified technicians, and satisfied customers over the decades.

The roofing contracting company's statement exudes optimism by highlighting its long-standing expertise and commitment to customer satisfaction. By emphasizing their experience and the trust of their customers, the company instills confidence in their services.

The use of Ethos in this example is effective in creating a positive impression on potential clients. The assurance of quality work, backed by years of experience and customer satisfaction, sets a strong foundation for the company's reputation in the roofing industry.

By focusing on their established reputation and track record, the company appeals to the logical reasoning and emotions of homeowners looking for reliable roofing services. This approach not only builds credibility but also creates a sense of trust and reliability among customers.