Understanding SMART Goals
What are SMART Goals?
SMART goals are specific, measurable, achievable, relevant, and time-bound objectives that guide individuals and organizations in setting and achieving their targets effectively. By employing the SMART criteria, goals become more concrete and actionable, leading to increased success and motivation.
Examples of SMART Goals
When creating goals, it is essential to ensure they adhere to the SMART framework. Here are some examples of SMART goals:
- Have 30% of your marketing leads attend an upcoming webinar.
- Have thought leaders contribute to an upcoming ebook.
- Increase sales qualified leads by 20% by the end of the year.
- Generate 10 customers within the first week of an upcoming product launch.
Identifying the Non-SMART Goal
Of the examples provided, which one is not a SMART goal?
Question:
All of the following are examples of SMART goals except:
- Have 30% of your marketing leads attend an upcoming webinar.
- Have thought leaders contribute to an upcoming ebook.
- Increase sales qualified leads by 20% by the end of the year.
- Generate 10 customers within the first week of an upcoming product launch.
Final Answer:
The example that is not a SMART goal is to generate 10 customers within the first week of an upcoming product launch.
Explanation:
The example that is not a SMART goal is: Generate 10 customers within the first week of an upcoming product launch. The other options—having 30% of marketing leads attend a webinar, having thought leaders contribute to an upcoming ebook, and increasing sales qualified leads by 20% by the end of the year—are all examples of SMART goals. A SMART goal is Specific, Measurable, Achievable, Relevant, and Time-bound, and the example of generating 10 customers within the first week of a product launch does not meet these criteria.