Which Metric Should Be the Primary KPI to Determine the Causal Effectiveness of the Ad Campaign?
The Major Key Performance Indicator (KPI) to Assess the Causal Efficacy of the Advertising Campaign Should Be the Cost Per Click (CPC).
What Does "Cost Per Click" (CPC) Mean?
An online advertising income model known as cost per click (CPC) allows websites to charge advertisers according to how frequently users click on display ads that are integrated into their pages. The main substitute is the cost per mille (CPM) model, which bills for 1,000 ad impressions, or views, of the display advertisement, whether or not a viewer clicks on the advertisement. Also known as pay-per-click, the cost-per-click model (PPC).
Why Is Click Cost Important?
Cost per click is important since it reveals how much you are spending on advertising and the efficacy of your campaign.
What other metrics can be used to evaluate the effectiveness of an ad campaign besides Cost Per Click (CPC)? Other metrics that can be used to evaluate the effectiveness of an ad campaign besides Cost Per Click (CPC) include Click-Through Rate (CTR), Conversion Rate, Return on Ad Spend (ROAS), and Customer Lifetime Value (CLV).